Research on Piracy

http://www.telegraph.co.uk/technology/6513919/Spotify-helps-curb-music-piracy.html

Spotify 'helps curb music piracy'
Spotify, the music streaming service, has helped curb the illegal downloading of music, according to a new survey.

By Emma Barnett, Technology and Digital Media Correpsondent
Published: 11:57AM GMT 06 Nov 2009

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Under the government plan to tackle internet piracy, repeat offenders who illegally download music from artists such as Lady Gaga, will have their internet disconnected by 2011.
Nearly two thirds of those participating in the research, who admitted to illegally downloading music, said using Spotify had encouraged them to reduce the amount they used pirate sites or kick the habit altogether.

The survey, carried out on behalf of price comparison website,moneysupermarket.com, found that 12 per cent (one in eight) of the 2,310 British adults polled, have downloaded music from illegal sites in the past six months.


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The younger participants were also greater offenders, with 30 per cent of those under the age of 20 admitting to illegal downloading.

“Downloading music used to be mainly associated with illegal sites such as the old Napster, but now over a quarter (27 per cent) of people say they go to a digital source as first port of call; usually iTunes or Amazon,” said James Parker, broadband manager at moneysupermarket.com.

“With Spotify joining the ranks of legal music sites, illegal downloading seems set to become much less popular. With the new Spotify iPhone application and the new ‘Monkey’ tariff from Orange, which allows users to stream music from the orange site as part of the tariff, it will be interesting to see how these new mobile music services take-off. Streaming music for free or for a reasonable fee whilst on the move could spell the end for illegal downloading.”

He also said the number of people searching online for unlimited broadband packages was on the rise – which could be an indicator that downloading and streaming music are becoming a bigger part of online behaviour.

Since the publication of the Digital Britain report in June 2009, the government has been very vocal about how it plans to tackle online piracy. Lord Mandelson, the Business Secretary, has outlined a two stage plan.

In ‘stage one’, illegal filesharers will first receive a warning letter. Then there will be an indefinite number of subsequent warnings, which will state that legal action will be taken if the account holder continues to download illegally.

Legal action will then be taken by the rights holder against the worst offenders. Communications regulator Ofcom will set up a body to hear appeals. The regulator will report quarterly to the Secretary of State, with a goal to reduce piracy by 70pc.

If the ‘stage one’ process is unsuccessful, then the internet disconnection process, or ‘stage two’, will begin. This will begin with further warning letters threatening internet suspension and further infringement will lead to the offender being included on a “serious infringer list”.

Speaking at the C&binet media conference last week, Lord Mandelson admitted that this was a “three strikes” policy, although it is likely to be much slower that the “three strikes” law recently imposed in France.

“Technical measures will be a last resort and I have no expectation of mass suspensions resulting,” he explained publicly.

Lord Mandelson said that disconnection could come within a minimum 15 months of the Digital Economy Bill receiving Royal Assent in April, which would mean that current offenders will not be punished until the end of 2011.

Institutional Research

Background Institutional Information About The Film ‘Se7en’

The production Company that made the film 'se7en' were New Line Cinema which is a visionary film company. The film was made in 1996 and directed by David Fincher, David Fincher has also made films such as Alien, the game , fight club, panic room, zodiac and the curious case of Benjamin Button. Most of the films that he has made are very similar to each other and they fit in to the film genre of thriller. The actors in the film 'se7en' are, Brad Pitt and Morgan Freeman, both stars making a big difference to the film as it attracts a wide range of audience.
'Se7en' came in at number nine in the box office rating and its gross amount was $100,125,643. It has made $13,949,807 in the opening theatres. It had received lots of good critics. The aim of the film was....

my preliminary task

I have used a fade out at the beginning to signify that my opening sequence has just started and to connote that nothing happened before. Once Mica has walked into the room I used a close panning shot of her walking which connotes she could be the antagonist and because the viewers can only see nothing of the character but their leg restricting them from identifying the person it connotes a sense of suspicion and mischief. Furthermore whilst she is walking the music kick in and is quiet slow creating tension making the audience now believe that she is the antagonist of the film .

When the camera moves away from Mica and shows a mid shot of charlotte washing up at the sink it automatically connotes that whatever is going to happen is going happen between these two characters. I have deliberately left the tense music playing till she walks over to the radio as because I want the viewers to establish that she is the protagonist. Charlotte turns on the radio and the song ‘a thousand miles’ by Vanessa Carlton. I have chosen this song because it up beat fast paced and lively connoting that charlotte has no idea there is someone behind and everything from her perspective is normal.

The camera then cuts back to the restricted character where the tense music rises reconstructing the tension and the mysterious atmosphere the character creates; however while the tense music is play the lively song by Vanessa is still going on connoting the character is in the room and can see charlotte. The two characters come into one shot which is called a two shot and the non diagetic tense music becomes more louder as the lively one sets down, this connotes that something is going to happen at this point and gets the audience ready to jump.

When the character that is supposed to be the antagonist touches charlotte she jumps and drops the plate on to the floor. I have used match-on action to show this shot. As you can see when charlotte is shocked she drops something the next shot which is a cutaway, shows the viewers the plate dropping on to the floor. This is a cheap surprise and I have used it to make the audience feel as if the know what is going on but the really don’t.